Scotia Security
Brief
Scotia Security operates globally in a highly competitive, challenging and evolving market – designing, manufacturing and installing physical security and fraud prevention for the banking and ATM industries.
Successful for over 40 years, embracing and championing new technologies enabled Scotia Security to bring pioneering products to the global market – bringing diversification into new areas and with it a need to develop a future-proof brand architecture.
In parallel a brand refresh was to be undertaken to modernise the visual appearance, and revisit the key messaging. A brand exploration session unveiled the vision that Scotia Security should become the benchmark for the industry.
Deliverables
The updated logo and brand mark therefore had to convey strength, modernity, & trust and have an imposing presence.The strapline ‘Secure by Innovation’ was developed to both encapsulate the pioneering nature and reinforce the market leading credentials.
Visually, a new style of photography was used to create a high-tech,innovative look combined with infographic product demonstrations. A new website was built with clearer user journeys and incorporating the brand architecture through the product range, allowing for future innovations to be added with relative ease.
The branding was extended into stationery, presentations, company clothing, van livery and head-office signage with SBP designing, producing and installing as required.
